Field Notes / Practical business advice

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113 articles

Build a better trade website · 2 Jun 2026

ProBizMate vs Wix for Irish Tradespeople

Wix is popular but is it right for an Irish tradesperson who needs to rank on Google? Here is an honest comparison between ProBizMate and Wix for trade websites.

Run a trade business · 3 Apr 2026

How to Invoice Clients Properly in Ireland

A proper invoice protects you legally and gets you paid faster. Here is exactly what Irish tradespeople need to include on every invoice.

Get more local leads · 14 Mar 2026

How to Write a Quote That Wins the Job

Most tradespeople lose jobs not because of price but because of how the quote looks. Here is how Irish tradespeople should format and present quotes that convert.

Get found on Google · 14 Mar 2026

The Best Irish Business Directories for Local SEO

Getting your business listed in Irish directories is one of the fastest ways to improve your local SEO. Here are the directories that matter and how to get listed.

Build a better trade website · 14 Mar 2026

How to Write a Homepage for Your Trade Website

Most trade website homepages say the same thing and convert poorly. Here is exactly what Irish tradespeople should include on their homepage and why.

Build a better trade website · 14 Mar 2026

Why Your Trade Website Must Be Mobile-First

Over 70% of searches for Irish tradespeople happen on mobile. Here is what mobile-first means for a trade website and what happens when you get it wrong.

Get found on Google · 14 Mar 2026

How to Rank for 'Painter Near Me' in Ireland

The exact steps an Irish painter and decorator needs to take to appear when someone searches for a painter near me. Google Business Profile, website, and reviews.

Get found on Google · 14 Mar 2026

How to Rank for 'Plumber Near Me' in Ireland

The exact steps an Irish plumber needs to take to appear when someone searches for a plumber near me. Google Business Profile, website, and reviews.

Get found on Google · 14 Mar 2026

How to Rank for 'Roofer Near Me' in Ireland

The exact steps an Irish roofer needs to take to appear when someone searches for a roofer near me. Google Business Profile, website, and reviews explained.

Get more local leads · 11 Mar 2026

How to Use WhatsApp to Close More Jobs

WhatsApp is already on every tradesperson's phone. Here is how to use it properly to respond to leads, send quotes, and win more work as an Irish tradesperson.

Get more local leads · 9 Mar 2026

Should Tradespeople Use Facebook Ads?

Facebook Ads can work for Irish tradespeople but they are not right for everyone. Here is an honest look at when they make sense and when to skip them.

Get more local leads · 8 Mar 2026

How to Get Your First 10 Google Reviews Fast

Zero reviews is the biggest barrier to converting website visitors into customers. Here is how Irish tradespeople can get their first 10 Google reviews quickly.

Get found on Google · 6 Mar 2026

How to Rank for "Electrician Near Me" in Ireland

Electrician near me is searched thousands of times a month across Ireland. Here is how to make sure your electrical business appears at the top of those results.

Get found on Google · 5 Mar 2026

What an Electrician Website Needs to Rank Locally

Most electrician websites in Ireland rank poorly and generate almost no leads. Here is exactly what yours needs to appear on Google and convert visitors into customers.

Get found on Google · 4 Mar 2026

How to Get More Electrical Jobs From Google

Irish electricians who rank well on Google get a consistent flow of local work without relying on word of mouth or paid platforms. Here is how to build that presence.

Get more local leads · 4 Mar 2026

How to Turn Your Website Into a Lead Machine

Most trade websites are passive. Here is how Irish tradespeople can turn their website into an active lead generator that works around the clock.

Get found on Google · 2 Mar 2026

Plumber Website Must-Haves for Lead Generation

Most plumbing websites in Ireland generate very few leads. Here is exactly what a plumbing contractor website needs to rank on Google and convert visitors into customers.

Run a trade business · 5 Jan 2026

How to Price a Job So You Actually Make Money

How to price jobs as a tradesperson in Ireland so you stop undercharging. A plain English guide to job costing, margins, and quoting with confidence.

Build a better trade website · 9 Feb 2025

Should Your Trade Website Show Prices?

Should Irish tradespeople display prices on their website? There are good arguments both ways. Here is how to think about it and what actually works.

Build a better trade website · 5 Feb 2025

What Pages Does a Trade Website Need?

Not sure what pages to include on your trade website? Here is exactly what an Irish tradesperson's website needs to rank on Google and convert visitors into customers.

Build a better trade website · 2 Feb 2025

Do Tradespeople Actually Need a Website in 2025?

Word of mouth used to be enough. Is it still? Here is an honest look at whether Irish tradespeople really need a website in 2025 and what they are losing without one.

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